Factory Farming Should Be Banned - 1576 Words

â€Å"Recognize meat for what it really is: the antibiotic- and pesticide- laden corpse of a tortured animal.† says Ingrid Newkirk, co-founder of (People for the Ethical Treatment of Animals) PETA and animal activist. Factory farming should be banned or demolished thoroughly due to more harm than good that is being presented worldwide. Animal brutality, which can be found constantly and excessively throughout factory farms, is a deleterious act involving the animals and a diabolic act regarding human morals. The antic actions that proceed have an effect on both humans and the environment, as well as the unethical, inhumane treatment and the atrocious sufferings of animals. Besides factory farms offering a copious amount of cheaper food, factory farming is a detrimental agricultural practice to both humans and the environment. The way we receive our food is inhumane and unhealthy to humans and the environment, thus factory farms should be banned. In fact, whether an animal can suffer or not has been a repetitious question since the factory farming industry has initiated and evolved. In the book Animal Liberation, written by Peter Singer, he asks the same question to the reader: â€Å"The question is not ‘Can they reason?’ nor ‘Can they talk?’ but ‘Can they suffer?† There is no right or wrong answer to this question, but there is capacity to understand where one might agree with Singer and his thought that animals can suffer. Prejudice is morally unacceptable, whether it is based onShow MoreRelatedPersuasive Speech : Factory Farming822 Words   |  4 PagesSample Persuasive Speech Outline Topic: Factory Farming Organizational Pattern: Monroe’s Motivated Sequence Specific Purpose: To persuade the audience that factory farms are dangerous and abusive and therefore need to be banned. Primary Audience Outcome: I the want the audience to join or support national organizations that protest against factory farms. Thesis Statement: The U.S. government should ban factory farms and require the meat industry to raise animals in their natural environmentsRead MorePoor Factory Farming Is Contributing to E. Coli Illness, Environental Pollution, and Inhumane Treatment of Animals952 Words   |  4 Pagesof U.S. agriculture. This contributes to the high number of production of meat in the industry. Americans eat meat, eggs and drink milk frequently, but that doesn’t make it good for us. Factory farming is the main issue as to why the way food is processed isn’t good for humans to consume. Animals in factory farming are trained to grow faster than the average animal so that the portions of the food they produce are larger. These animals are sprayed and fed with harmful pesticides and antibiotics. TheseRead MoreFactory Farming1493 Words   |  6 Pagesï » ¿ Leah Mattingly November 19, 2013 Factory Farming: The Truth Revealed Many people might not be aware of what really happens in factory farms, or if they do, they tend to turn a blind eye towards it. Our society has a fairytale image of how factory farm animals live: Cows grazing the luscious green fields, hens nesting in a warm, spacious barn, and pigs rolling around in mud enjoying the sunny day. This vision of farm life is far from reality, especially today with demand for cheap, deliciousRead MoreThe Cruelty Of Animal Cruelty1224 Words   |  5 Pagesatrocious truth that is factory farming, but many choose to remain ignorant as it is easier to ignore the cries of cattle than to give up a delicious cheeseburger. Selfishly, we have become content in our societally programmed sheltered view of the world. Fortunately, for us, we can escape the shelter willingly, for the animals in factory farming, however, the cruelty is almost impossible to escape. Animal cruelty s controversy should not only focus on domesticated animals but should become accepted i nRead MoreCruelty to Animals in Pakistan931 Words   |  4 PagesThis practice has been common ever since the British began their rule, but escalated due to widespread ownership of firearms. The bears are usually illegally imported. The capture of bear cubs is prohibited across three provinces of Punjab. It was banned by the Pakistan Legislature under the Prevention of Cruelty to Animals Act(1890). Bears are also forced to dance for money by madaris in Pakistan, despite the ban on capturing bears since 2001. This inhumane practice involves breaking the teeth ofRead MoreEssay What Moral and Ethical Obligations do Humans Have to Animals1492 Words   |  6 Pageshas been a shift in the way agricultural practices operate to produce the large quantities of meat and eggs necessary to feed the population. The intensive farming method of animal husbandry has become quite a controversial issue and caused apprehension amongst many different factions of society. These concerns relate to how high density farming practices result in dangers associated with environmental impacts, human health and non-human welfare. Animal welfare/animal rights groups argue that the conditionsRead MoreThe Hidden Horrors Of Mass Produced Food1737 Words   |  7 Pageschanged more in the last fifty years than in the past ten thousand.† (Food, Inc.) Farming first emerged as a large-scale industry during the Industrial Revolution. The transition from small, local farms to larger, corporate-owned businesses began when machines were more readily available and much more efficient. However, another factor in the creation of the current industrial food system, including factory farming, is the advent of fast food, beginning in the 1930s. Food had to be uniform and cheapRead MorePersuasive Essay - Puppy Farming997 Words   |  4 PagesPersuasive Essay – Puppy Farming To passers-by it looks like a normal shed, run by normal people. But inside this â€Å"normal shed† is a scene so horrific, it beggars belief that it has been legalised. Inside, cages upon cages of dogs are kept in squalid conditions, with barely any human contact. Puppies are wrenched away from their mothers at birth and are kept alone with only each other for company. Disease and illness are rife, leaving the dogs in pain and discomfort, and, in some cases this canRead MoreWas Lenin More Significant for His Actions in 1917 or for His Subsequent Actions from 1918 to 1924?1338 Words   |  6 Pageswhen he came to power was to end the war with Germany. Reconstruction would become impossible with the Germans on Russian soil. Therefore an armistice was signed with the Germans and peace negotiations began. Lenin ordered that any German conditions should be accepted but he had great difficulty in convincing his colleagues that this was the way forward. He realized that the Bolshev iks needed to get a quick treaty from the Germans to bring about the end of the war so that the Bolsheviks could concentrateRead MoreCruelty Towards Animals772 Words   |  4 Pagesanything between comprehensive and non-existent. While animal cruelty amongst individuals may either be existent   in a lesser manner or go largely unnoticed and unnoticed informed, it is various institutes like companies and involved in factory farming, fur farming and animal testing who are accused of animal cruelty either majorly due to neglect. Other than these, other institutes where animal cruelty is thought to be rampant [Flourishing or spreading unchecked} is the entertainment industry, especially

Reverend William V Of Lestranges, Archbishop Of Rouen

Most Reverend William V of Lestranges, Archbishop of Rouen, I come before you humbly in the name of our dear city. A faithful disciple, I have just returned from the Holy Land. I, along with my dear and fellow travelers, embarked on the most glorious journey. The pilgrimage to the birthplace of the Lord granted me the opportunity to reflect and repent for my sins. For you, most reverend William, under His Majesty Charles V of France, prescribed that all followers take up the cross and journey to the land most holy. A prosperous travel, my fellow women and I were granted the opportunity to visit some of the most beautiful chapels and cathedrals in this earthly realm. For God has some exquisite creations on this earth- his children have truly proven their devotion to his noble plan. Inspired by the brilliance of my sacred odyssey, I, an obedient follower of Thy Lord and Savior, graciously ask for your blessing in the construction of what will be known as the most opulent and divine building known to man. This grand city of Rouen is in dire need of a construction that will inspire splendor and faithfulness amongst our followers. It will be with His Majesty Charles’ enforcement of higher taxes that we will design and establish the grandest House of God. For it will be our city’s cathedral that will attract kings and pilgrims alike. Positioned on one of our many elevated landscapes, our glorious construction will be skillfully created for all to admire. To begin, Most Reverend

The Indigo Spell Chapter Eighteen Free Essays

string(25) " still had to calm down\." I CERTAINLY HADN’T EXPECTED to walk away from today’s trip with joint custody of a miniature dragon. (I refused to call it a demon). And, as it turned out, Adrian was already proving not to be the most dedicated of â€Å"fathers. We will write a custom essay sample on The Indigo Spell Chapter Eighteen or any similar topic only for you Order Now † â€Å"You can take him for now,† he told me when we got back to Amberwood. â€Å"I’ll handle weekend visitations.† â€Å"You don’t have anything going on. Besides, we’re only a few days from the weekend,† I protested. â€Å"And you don’t know that it’s a ‘he.'† â€Å"Well, I don’t think he’ll mind, and besides, I’m not going to investigate to find out the truth.† Adrian put the quartz in the basket and closed the lid before handing it over to me. â€Å"You don’t have to summon him back, you know.† I took the basket and opened the car door. â€Å"I know. But I feel kind of bad leaving him as a rock.† Ms. Terwilliger had told me it’d be healthier for him if I let him out once in a while. â€Å"See? Motherly instinct already. You’re a natural, Sage.† Adrian grinned and handed me a bag of pie slices. He’d kept some for himself. â€Å"Look at you. You don’t even need to break the tattoo. You think you would’ve been mothering a baby dragon a month ago?† â€Å"I don’t know.† But he had a point. It seemed likely I would’ve run screaming from it back in the desert. Or maybe tried to exorcise it. â€Å"I’ll take him for now, but you’ve got to pull your weight at some point. Ms. Terwilliger says the callistana needs to spend time with both of us. Hmm.† â€Å"Hmm, what?† I shook my head. â€Å"Just getting ahead of myself. Wondering what I’d do with him if I did go to Mexico.† Adrian gave me a puzzled look. â€Å"What about Mexico?† It had never come up, I realized. All Adrian had known about was Marcus’s mission and the initial tattoo breaking, not the sealing. I hadn’t been keeping the rest a secret, but suddenly, I felt uncomfortable telling Adrian about it. â€Å"Oh. Well, Marcus says that after I perform this rebellious act, we can break the elements and free me from the tattoo’s control. But to truly bind the spell and make sure the tattoo is never repaired, I need to tattoo over it – like he did. He calls it sealing. But it takes some special compound that’s hard to find. He got his done in Mexico and is going to take some of his Merry Men there so they can do it.† â€Å"I see.† Adrian’s smile had vanished. â€Å"So. Are you joining them?† I shrugged. â€Å"I don’t know. Marcus wants me to.† â€Å"I’m sure he does.† I ignored the tone. â€Å"I’ve thought about it . . . but it’s a big step. Not just for the tattoo, either. If I did that, there’d be no going back. I’d be turning my back on the Alchemists.† â€Å"And us,† he said. â€Å"Unless you really are only helping Jill because of your orders.† â€Å"You know it’s not about that anymore.† Again, I didn’t like his tone. â€Å"You know I care about her and . . . and the rest of you.† His face was hard. â€Å"And yet you’d run off with some guy you just met.† â€Å"It’s not like that! We wouldn’t be ‘running off together. I’d be coming back! And we’d be going for a specific reason.† â€Å"Beaches and margaritas?† I was speechless for a few moments. It was so close to what Marcus had joked about. Was that all anyone associated with Mexico? â€Å"I see how it is,† I snapped. â€Å"You were all in favor of me breaking the tattoo and thinking on my own – but that’s only okay if it’s convenient for you, huh? Just like your loving from afar’ only works if you don’t have an opportunity to get your hands all over me. And your lips. And . . . stuff.† Adrian rarely got mad, and I wouldn’t quite say he was now. But he was definitely exasperated. â€Å"Are you seriously in this much self-denial, Sydney? Like do you actually believe yourself when you say you don’t feel anything? Especially after what’s been happening between us?† â€Å"Nothing’s happening between us,† I said automatically. â€Å"Physical attraction isn’t the same as love. You of all people should know that.† â€Å"Ouch,† he said. His expression hadn’t changed, but I saw hurt in his eyes. I’d wounded him. â€Å"Is that what bothers you? My past? That maybe I’m an expert in an area you aren’t?† â€Å"One I’m sure you’d just love to educate me in. One more girl to add to your list of conquests.† He was speechless for a few moments and then held up one finger. â€Å"First, I don’t have a list.† Another finger. â€Å"Second, if I did have a list, I could find someone a hell of lot less frustrating to add to it.† For the third finger, he leaned toward me. â€Å"And finally, I know that you know you’re no conquest, so don’t act like you seriously think that. You and I have been through too much together. We’re too close, too connected. I wasn’t that crazy on spirit when I said you’re my flame in the dark. We chase away the shadows around each other. Our backgrounds don’t matter. What we have is bigger than that. I love you, and beneath all that logic, calculation, and superstition, I know you love me too. Running away to Mexico and fleeing all your problems isn’t going to change that. You’re just going to end up scared and confused.† â€Å"I already feel that way,† I said quietly. Adrian moved back and leaned into his seat, looking tired. â€Å"Well, that’s the most accurate thing you’ve said so far.† I grabbed the basket and jerked open the car door. Without another word, I stormed off toward the dorm, refusing to look back in case he saw the tears that had inexplicably appeared in my eyes. Only, I wasn’t sure exactly which part of our conversation I was most upset about. The tears seemed like they were going to stay put by the time I reached my room, but I still had to calm down. You read "The Indigo Spell Chapter Eighteen" in category "Essay examples" Even once my emotions were settled, it was hard to shake his words. You’re my flame in the dark. We chase away the shadows around each other. What did that even mean? At least smuggling a dragon into my room provided a pretty good distraction. I brought the basket inside, hoping demonic dragons weren’t contraband. No one stopped me when I went upstairs, and I was left wondering how I was going to confine him if I did summon him back. The basket didn’t seem all that secure, and I certainly wasn’t going to let him run loose in my dorm room. When I reached my door, I found Jill standing outside, her pale green eyes wide with excitement. â€Å"I want to see him,† she said. The bond was strongest in moments of high emotion, and judging from Adrian’s face when the dragon had been chasing us, his emotions had been running pretty strong. I wondered if she’d witnessed our argument too or if that hadn’t come through the bond. Maybe the tension between him and me was second nature to her now. â€Å"I can’t let him out yet,† I said, letting her into my room. â€Å"I need something to keep him in. Like a birdcage. Maybe I can get one tomorrow.† Jill frowned in thought, then brightened. â€Å"I have an idea.† She glanced at my alarm clock. â€Å"I hope it’s not too late.† And without further explanation, she took off, promising to be back soon. I was still a little shaky from today’s magic but hadn’t had time to rectify the situation after all the other excitement. So, I sat at my desk with a spell book and ate the rest of the now-soft coconut cream pie, careful to first cut off the part where the dragon had eaten. I didn’t know if callistanas had communicable germs, but I wasn’t taking any chances. Jill returned an hour later, bearing a rectangular glass aquarium, like the kind you’d keep fish or gerbils in. â€Å"Where’d you get that?† I asked, moving a lamp off my desk. â€Å"My biology teacher. Our guinea pig died a couple weeks ago, and she’s been too sad to replace him.† â€Å"Didn’t she ask what you needed it for?† I examined the tank and found it spotless, so someone had apparently cleaned it after the guinea pig’s unfortunate passing. â€Å"We can’t have pets.† â€Å"I told her I was building a diorama. She didn’t question it.† Jill eagerly brought the aquarium over to the desk. â€Å"We can give it back when you get your own.† I set the quartz crystal inside and slammed on the tank’s lid, making sure it was securely attached. After more entreating from Jill, I spoke the summoning words. A bit of smoke appeared, and the quartz transformed back into the dragon. Mercifully, he didn’t make any more of that screeching, so I guessed he was still full. Instead, he scampered around the tank, examining his new home. At one point, he tried to climb the side, but his tiny claws couldn’t get traction on the glass. â€Å"Well, that’s a relief,† I said. Jill’s face was filled with wonder. â€Å"I think he’ll be bored in there. You should get him some toys.† â€Å"Toys for a demon? Isn’t it enough that I give him pie?† â€Å"He wants you,† she insisted. Sure enough, I glanced back at the tank and found the callistana regarding me adoringly. He was even wagging his tail. â€Å"No,† I said sternly. â€Å"This isn’t a Disney movie where I have an adorable sidekick. You aren’t coming out.† I cut off a piece of blueberry pie and put it in the tank in case he wanted a midnight snack. No way would I risk a late-night wakeup call. After a moment’s thought, I added a stress ball and a scarf. â€Å"There,† I told Jill. â€Å"Food, a toy, and a bed. Happy?† The callistana apparently was. He batted the ball around a few times and then curled up on the nest I’d made with the scarf. He looked more or less content, aside from the fact that he kept watching me. â€Å"Aww,† she said. â€Å"Look how sweet he is. What are you going to name him?† Like I needed something else to worry about. â€Å"His ‘father’ can name him. I’m already on the hook for the Mustang.† After a bit more swooning, Jill finally retired for the night. I made my own preparations for bed, always keeping one eye on the dragon. He did nothing threatening, however, and I even managed to fall asleep, though my sleep was restless. I kept imagining he’d find a way out and come get into bed with me. And of course, I had my usual fears about Veronica coming after me. I did hit one stretch of sound sleep, during which Adrian pulled me into a spirit dream. After our earlier fight, I honestly hadn’t expected to see him tonight, a thought that had saddened me. The reception hall materialized around us, but the image wavered and kept fading in and out. â€Å"I didn’t think you’d come,† I told him. No wedding clothes tonight. He wore what he’d had on earlier, jeans and the AYE shirt, though both looked a bit more wrinkled. He was dressed as he was in reality, I realized. â€Å"You think I’d abandon you to Veronica?† â€Å"No,† I admitted. â€Å"What’s wrong with the room?† He looked a little embarrassed. â€Å"My control’s not all it could be tonight.† I didn’t understand . . . at first. â€Å"You’re drunk.† â€Å"I’ve been drinking,† he corrected, leaning against one of the tables. â€Å"If I was drunk, I wouldn’t be here at all. And really, this is pretty good for four White Russians.† â€Å"White what?† I almost sat down but was afraid the chair might dematerialize beneath me. â€Å"It’s a drink,† he said. â€Å"You’d think I wouldn’t be into something named that – you know, considering my own personal experience with Russians. But they’re surprisingly delicious. The drinks, not real Russians. They’ve got Kahlua. It might be the drink you’ve been waiting your whole life for.† â€Å"Kahlua does not taste like coffee,† I said. â€Å"So don’t start with that.† I was insanely curious to know why he’d been drinking. Sometimes he did it to numb spirit, but he seemed to still want to access that magic tonight. And of course, half the time, he didn’t even need a reason to drink. Deep inside me, I wondered if our fight had driven him to it. I didn’t know whether to feel guilty or annoyed. â€Å"I also had to come tonight to apologize,† he said. He sat down, apparently not having the same fears about chairs. For one inexplicably terrifying moment, I thought he was going to take back the part about me being his flame in the dark. Instead, he told me, â€Å"If you need to go to Mexico to finish this process off, then I understand. I was wrong to criticize you for it or even imply that I had some kind of say in it. One of the greatest things about you is that in the end, you always make smart decisions. Can’t always say the same for myself. Whatever you need to do, I’ll support you.† Those annoying tears almost returned, and I blinked them back. â€Å"Thank you. That means a lot . . . and to tell you the truth, right now, I still don’t know what I’m going to do. I know Marcus is worried about me eventually getting in trouble and being under their control. Then again, staying part of the Alchemists seems like it’d give me more power, and besides . . . I don’t want to leave you. Er, you guys.† He smiled, and it lit up his whole face. Like a flame in the dark. â€Å"Well, ‘we’ are certainly happy to hear that. Oh, and I’m also happy to watch our darling little love child dragon while you’re in St. Louis.† I grinned back. â€Å"As a rock or in his real form?† â€Å"Haven’t decided yet. How’s he doing right now?† â€Å"He’s locked in an aquarium. I’m guessing I’d wake up if he got into bed with me, so he must still be asleep.† I hoped. â€Å"Well, I’m sure getting into bed with you would be – † Adrian held back whatever comment he’d been about to utter. He instead gestured to the table, and a Monopoly board appeared. â€Å"Shall we play?† I walked over and peered at the board. It apparently was also suffering from his drinking, seeing as half the streets were blank. The ones that were there had names like â€Å"Castile Causeway† and â€Å"Jailbait Avenue.† â€Å"The board’s a little incomplete,† I said diplomatically. Adrian didn’t seem concerned. â€Å"Well, then, I guess that improves your odds.† I couldn’t resist that and took a gamble on sitting in one of the chairs. I smiled at him and then began counting money, happy that all was (relatively) right in the world with us again. How to cite The Indigo Spell Chapter Eighteen, Essay examples

Methodology of Design Thinking-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Design thinking. Answer: Design thinking When the word design comes to mind, people tend to think how the concept looks like but in reality, it is about how the concept works. Design thinking is a methodology that is used by designers to solve complex problems by finding the desirable solutions for the clients. A design mindset is not problem-focused but it is solution-focused action oriented for creating a better future (Levick-Parkin Hanson, 2015). Design thinking is based upon the logics imaginations intuition with systemic reasoning to explore possibilities of what could be done or to create desired solutions for the customers benefit. This concept is divided into eight key elements. Firstly, discovering the topic and to collect information about the topic is important. It is better to choose an affirmative and strategic topic that can be resolved logically (Jahnke, 2013). It requires the ability to understand the feelings of the people by motivating them along with finding the solution to deal with the situation (Liedtka, 2015). Secondly, it requires looking upon the problem from different aspects to deal with the situation with new creative ideas, third along with the ideas the most important thing is to implement those ideas and to get the hands on experience (Johansson?Skoldberg, Woodilla etinkaya, 2013). Lastly, it should be kept in mind that the way to success is not a straight path. There will be failures with implementing some ideas but this cycle of understanding creating and learning will surely help to get better result the more you go through the loops. Along with the changes in all fields let it be with innovations or adoption of different lifestyle the problems of human life have also changed its means. Hence, Design thinking is surely going to help them dealing with random problem that can be solved utilizing different new concepts and ideas for making a better tomorrow. Thinking is not only a matter of logic but also it is an art (Carlgren, 2013). Creativeness is the main key for a thought to be distinguishable. Any big project or inventions are the result of well-structured and innovated design. It is important to design the thoughts in an affirmative approach. References Johansson?Skldberg, U., Woodilla, J., etinkaya, M. (2013). Design thinking: past, present and possible futures.Creativity and Innovation Management,22(2), 121-146. Levick-Parkin, M., Hanson, M. (2015). Design thinking together: how to share the designerlyway of looking at things in order to co-create insights relevant to research participants. Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction. Journal of Product Innovation Management, 32(6), 925-938. Carlgren, L. (2013). Design thinking as an enabler of innovation: Exploring the concept and its relation to building innovation capabilities. Chalmers University of Technology. Jahnke, M. (2013). Meaning in the Making: Introducing a hermeneutic perspective on the contribution of design practice to innovation.

Love and Death in Romeo and Juliet free essay sample

A look at the theme of love and death in Shakespeares `Romeo and Juliet.` This paper analyzes Shakespeares play, Romeo and Juliet and examines its central themes. The author looks at the themes of love and death with reference to determination, passion, madness and uncertainty that the characters experience. Romeo and Juliet is one of William Shakespeares most well know plays. The infamous love story between the two main characters is what draws most people to the play. Yet from such a brilliant author, one must look deeper to find greater issues hidden in the lines of this play. Although Shakespeare never specifically states his thoughts, one can find conclusive evidence to support the idea that love is equated with death in this play. Death is defined as destruction; lacking warmth, interest, or brightness; without feeling, motion, or power. On the other hand, love is defined as a strong affection or liking for someone; passionate affection. We will write a custom essay sample on Love and Death in Romeo and Juliet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With such different definitions, it takes the genius of Shakespeare to draw these two phenomenas together.

Reaction Paper on Ccps Staged Reading Essays

Reaction Paper on Ccps Staged Reading Essays Reaction Paper on Ccps Staged Reading Essay Reaction Paper on Ccps Staged Reading Essay Labfest which is a festival for new plays, untried, untested, unpublished and unstaged. It is done by virgin playwrights or first-time playwrights, first-time writers or also known as extra-virgins and born-again virgins or the professional writers with new works. The plays are selected from different scripts sent by writers from all over the country. Virgin Labfest is held at The Cultural Center of the Philippines on July 6, 2013 and Virgin Labfest is now running on its ninth year and proving to be one of the most successful theater festivals.To train aspiring writers Virgin Labfest created its own writing fellowship with a two-week mentorship programs on the study and practice of dramatic writing on the stage. The fellows have lectures, discussions and workshops on playwriting and script critiquing. The Fellowship Program culminated a staged reading of the fellows’ works at the CCP Bulwagang Amado Hernadez. The event is free and open to the public. There were 10 short plays directed by Dennis Marasigan and will be performed by amateur and professional theater actors. The 10 short plays are: 1. Ang Gintong Aral ni Ma’am Zeny  by  Tyron Judes D.Casumpang 2. Final Interview  by  Christian M. Dagsil 3. Kalayaan  by  Christa I. De La Cruz 4. Ungentlemanly Behavior  by  John Carlo Dulu 5. Kung Paano Magsintas ng Sapatos  by  Janina Faith Gacosta 6. Bago Magkaroon ng Panibagong Mundo  by  Sherina Mae Inza-Cruz 7. Pabaon  by  Levine Andro Lao 8. Ang mga Nakatatawid sa Asin  by  Lorenzo Elias Lopez 9. Drop Zone  by  Miyo Sta. Maria 10. Ang Huling Stage Reading ni Romulo Dulah  by  Christian Ubana Tordecillas These short plays that were featured are the results of the mentorship program by the award-winning playwright, Glen Sevilla Mas.As part of the Speech and Stage Arts class we were required to watch the Stage Reading of the fellows and critique them. At first, I was just expecting a simple presentation. From the word itself, stage reading, I was thinking of a group of people handling scripts and reading it as accompanied with variety of emotions. But I was surprised when we enter the Bulwagang Amado Hernandez and asked my classmates who were also there, if why there were props on the stage. They said that we will be watching plays more than we expected.The plays took only 10 to 15 minutes act on the stage and the title were announced before the play. Every part had a set of three to four different plays and the title of each play was announced before the play. I was not able to get the full title and just put something like â€Å"Adobo† or key words on my notes so I can remember them. The first play was â€Å"Ang Pabaon† by Levin Andro Lao. It was a good play but it is somehow a common story and with a predictable ending. But the thing that made it unique was the concept of Adobo that added a taste to the story. There were two characters in the play; ‘Buboy’ and the mother.Buboy as he portrayed his role, he was a bit monotonous and he used almost the same gestures and facial expressions. The mother although she is very young, her actions really fit her role as an old woman. The thing that distracted me with the mother was her way of pronouncing the letter ‘S’. she mispronounced ‘S’ as ‘Sh’, and because of that some of her words were not delivered clearly and I can’t understand some of the words that she said. Next was â€Å"Ang Gintong Aral ni Ma’am Zeny† by Tyron Judes D. Casumpang. The story was very extraordinary; the very first act that the man produced really showcased the whole 10 minute play.As we have studied in our class, I remember that a powerful voice at first will still the emotions of the audience as I have experienced that time. The man who played as the policeman and the former student of Ma’am Zeny really had a good quality of voice, powerful impact, variety of tone based on the emotions and expressions. The woman who portrayed the role of Ma’am Zeny has a soft voice but with much of emotions expressed, with the way she spoke mildly and calmly, I as one of the audiences felt moved by her emotions and facial gestures.I would also like to commend the plot of the story that it became a mysterious act of what would she do to the kid that was lying on her lap. Lastly, with the kid, it was good because at his age, he can really act like a professional artist although his accent does not fit his role. The third play was â€Å"Ang Huling Stage Reading ni Romulo Dulah†Ã‚  by  Christian Ubana Tordecillas. The story was very intriguing, because we can’t really find out where Romulo would go after their stage reading until the time that he said the he will be executed in China. Romulo’s mother as ‘Inahing Manok’ acted very realistic hat she can let her audience feel the sadness that she was feeling at tha t very moment. Vj Serag as ‘Bokbok Manok’ had a different approach in his character. His face looked angry but he was feeling sad and guilty because of Romulo’s situation, he was a little monotonous maybe because of his short dialogues. ‘Soksok Manok’ was a very good actor as he portrayed his character. The audience as the recipient of his emotions really laughed and felt sad because of the way he spoke and his facial expressions that seemed to be very unique. Romulo as the main character gave us the feeling of sadness although he was throwing jokes in his dialogues.I felt like something was hidden within him and it was the loneliness of the character portrayed. All in all the story did amazed me. Next was the story with the title, â€Å"Ungentlemanly Behavior†Ã‚  by  John Carlo Dulu. The title of the story gave me a bit idea of the concept of the play; I said â€Å"maybe it is about a gay. † And I was right! But the thing that did am azed me was the revelation from the father saying that he is a gay and he had a past relationship with the teacher. It was a very funny story because of their dialogues and emotions expressed.The father used variety of tone and pitch, he also used the technique of lowering his voice and then shouting, like the term ‘decrescendo’ in singing. Vj as the teacher expressed very strong emotion of shame and denial because of what the father is saying. He also used appropriate body gestures as he moved back and forth of the staged. For me, it was one of the best stories among the ten plays. The fifth play was â€Å"Ang mga Nakatatawid sa Asin†Ã‚  by  Lorenzo Elias Lopez. The characters were the Lola, the two young man and woman who played as siblings with different parents.At first I thought that the story was all about aswang or supernatural things but as the story went by, it was about the temptation of a man towards a woman. The lola was very oldish in style, she re ally portrayed her character as an old woman with ease. Both of the siblings expressed different variety of voice, tone and gestures. The sixth play was, â€Å"Kalayaan† by Christa I. Delacruz. As I was watching the play, I felt a little discomfort because of the kissing scene of both women. This kind of play should consider the audience, because it had some censored parts.The woman with the short hair produced exaggerated actions that I think inappropriate to her dialogues and with regard to her partner, she was talking mostly in English and some of the words mumbled in her mouth as she was saying those, she had some mispronounced words and she did stutter sometimes. The seventh play was, â€Å"Final Interview† by Christian M. Dagsil. It was a very good story and it really depicted the reality of life. Both Vj and the woman beside her expressed appropriate gestures and used variety of tone and pitch and they have a good quality of voice.But the main character of the s tory named ‘Suzette’ has a very low voice that with the large amount of crowd, the audience at the back was not able to hear what she was saying that time and some of the audience just do murmuring around. With the energy level and the power of the voice of her two co-actors, she was covered up by them. In that sense, she should consider the number of her crowd, she can’t be heard at the back added up by the noise of the air condition. The eighth play was, â€Å"Bago Magkaroon ng Panibagong Mundo† by Sherina Mae Inza-Cruz. The story had the sense of science fiction, because it is about the destruction of the world.The characters are very realistic in acting. Especially in imaginary setting, because they were just imagining that they were in the front of them but in the story they were in a different cubicle talking to one another. The woman who had given the pill to survive had a very good expression and voice quality while the ‘ate’ somehow e xplicit gestures that were not that fitted to her role. The ninth play and one of the best among the 10 stories was, â€Å"Drop Zone† by Miyo Sta. Maria. All of the actors portrayed their roles naturally, and they were all funny.Their voice have a power and strong impact to the audience despite the fact that they were using a sound of a chopper that was quite loud but they did not let the sound cover up their voice. Last but not the least is the story with the title, â€Å"Kung Paano Magsintas ng Sapatos† by Janina Faith Gacosta. The story was a bit simple and it has a predictable ending. But with that matter, the characters did a great job especially the man at his young age, he was able to portray the role of an old man with side acts like cough and loss of breath, he showed variety of emotions and the delivery of the words was very clear.The little boy also did a great job in acting but the volume of his voice was very low and he is slang that was not that appropria te to his character. To sum up, all of the plays have their different characteristics and the characters as well. But with the right variety of tone, volume, pitch, gestures and even emotions, they can really act in front naturally. I think with coherence with our subject, it is very important that we know those factors that will make pour speech or delivery clear and understandable.

Why are destinations so intent on attracting and developing event Essay - 1

Why are destinations so intent on attracting and developing event tourism Discuss their main goals and the associated value of event tourism with reference to corporate and public events - Essay Example important events that include ‘Australian Tourism Exchange’ (ATE) and ‘Queensland Music Festival’ (QMF) are seemed to be important events attracting global tourists immensely. The events assist in developing the economic conditions of the economy along with community. In the present scenario, tourism is determined as an important and rapidly developing industry. The industry is also a significant contributor towards the economic development of a country or region. In this regard, events are identified to play an effective role for the development of other business sectors that include hotel industry, trading operations and restaurant business among others. There are various types of events organised which include festival events, sport events, business events and special events for making destinations attractive. Presently, the people are interested towards events and on the basis of which they travel in different locations. Event tourism is responsible for the meeting different goals of an economy in relation to social, environment and economic aspects (Service Skills Australia, 2011; Stokes & Jago, 2007). In a similar perspective, event tourism is a significant aspect, responsible for the development of the economy of Australia. Organising events in different regions of Australia will assist in promoting products along with services of Australia in an enhanced manner (Stokes, 2003). In this regard, there are various events organised in Australia with the aim of attracting visitors from global context which include the ‘Australian Tourism Exchange’ (ATE) and Queensland Music Festival among others in order to develop the economic conditions of the country. With these considerations, the essay emphasizes the role of community in developing the event tourism in an enhanced manner. Additionally, the goals ad value of event tourism in respect of corporate and public events are discussed. Tourism is one of the most important revenue generating sectors

New venture development strategy Dissertation Example | Topics and Well Written Essays - 11750 words

New venture development strategy - Dissertation Example ary The purpose of the research is to develop a new venture strategy for pastries and cakes to the local residents in Bulgaria as well as the retailers. The project begins with the analysis of the background to the study which describes the origin of the idea for the new venture. The sudden rise in demand for home made cakes and pastries made by members of the family led to the idea of opening a confectionaries factory in the country. Consequently an analysis is done on the bakery and confectionary products market and the supply industry in Bulgaria. This analysis indicates the presence of a niche segment market consisting of the high income groups’ customers in society along with large retailers that the company would like to target. Some the cities in Bulgaria such Bansko and Velingrad are targeted because of its high expected growth of tourism and forecasted large number of visitors to the place. It is expected that as the tourism sector expand in these areas the rate of vi sits of the high income groups in society would also rise. More number of retail outlets is also expected to be opened in a potential tourist spot. These retailers could also be tapped. Moreover, cities like Pazardjik and Plovdiv demonstrates the presence of a customer base which is less sensitive towards price and more sensitive towards product qualities. The project then analyses the target market for its products which includes market segments like hotels, restaurants, food shops and catering companies. The fact that 80% of the Bulgarians prefer local products more than imported products revealed by a research conducted by the Bulgarian Chamber of Commerce makes ground for making traditional Bulgarian hand-made cakes and pastries. It shows preference of customers for local products over... It is evident from the study that the sudden and dramatic rise in interest for home-made cakes and pastries made by members of the family and the eventual distribution and spread of reputation of this family for the production of such innovative confectionery products builds grounds for the idea of development of cakes factories in Bulgaria. Bansko and Velingrad are targeted because of its high expected growth of tourism and forecasted large number of visitors to the place. Moreover, Pazardjik and Plovdiv demonstrates the presence of a customer base which is less price sensitive and more sensitive towards product qualities. The fact that 80% of the Bulgarians prefer local products more than imported products revealed by a research conducted by the Bulgarian Chamber of Commerce makes ground for making traditional Bulgarian hand-made cakes and pastries. The industrial analysis reveals the existence of a number of large players in the Bulgarian industry like Kraft’s food, Nestle, Masterfoods Bulgaria EOOD and Ferrero Spa and various small companies like Sugar Factory Kristal AD, Prestige-96 OOD, Den I Nosht OOD and Sigma Bio OOD. The chocolate confectioneries market is significantly strong in this industry. However, despite the presence of a large number of large industrial players the present company's business model seems to be lucrative and profit earning. The company's strategy to thrive on innovation and prepare traditional and handmade cakes and pastries is always to be appreciated by customers due to their consistent desire for local products and high quality products.

The Role of Older Australians in Family Life Assignment

The Role of Older Australians in Family Life - Assignment Example Contrary to other countries which are giving little importance or no importance at all to older people, Australia recognizes the essential role that older people assume in the society. They specifically believe that older Australians play an active and significant role in family life. This recognition serves as a proof that Australians are indeed family-oriented. As such, for the purpose of this essay, the older Australian’s family life, living arrangements and inter-generational role shall be discussed. Also, the change of their roles and activities beyond eighty years of age shall be analyzed. Generally, when one reaches the old age, he or she is somehow considered as irrelevant to the economic growth of a community. One may base this argument on the fact that old people often retire from work and are eventually left at home. This consequence is viewed by some as disadvantageous to one’s family as well as to the government. The reason of which primarily revolves around the idea of â€Å"financial cost.† On the part of the family concerned, the presence of old people at home means â€Å"additional dependents.† With regard to the government’s side, an increase of the aging population which is higher than the rate of those newly born means lesser workforce and more funding for services like healthcare and medicine. In connection, Australia is observed to have been experiencing a problem with â€Å"aging population† (De Vaus, Gray & Stanton, 2003). For older Australians (aging sixty-five years and older), family life consists of two important matters, living arrangement, and inter-generational role.  

Case Study On A Patients Neuropsychological Assessment

Case Study On A Patients Neuropsychological Assessment TL was referred for a follow-up neuropsychological assessment to determine current symptomatology and level of functioning in light of executive dysfunction potentially manifesting itself, following traumatic brain injury incurred during a motor vehicle injury in November, 2008. TL is a 44 year old, right-handed male. Leaving school at age 15, he pursued a career in media and publishing. Prior to injury, he had been living and working in Asia for the past 13 years, where his wife and child remain to date. TL presently finds himself unable to mentally cope with previous working environment demands, where resultant financial challenges make catering for his family unfeasible. History of alcohol abuse since age 16 has necessitated repeated AA involvement. He currently leads a very restricted lifestyle, living alone in a single room and unable to handle normal daily challenges. He has served as an inpatient in hospital, as well as having had a package of care set up at home. TL exhibits no recollection of the accident itself, where upon regaining consciousness, required time to orient himself. Irregular retrograde amnesic episodes have been reported since, where he considers day-to-day memory to have improved markedly. TL has also experienced sporadic tonic seizures, for which he is receiving anti-epileptics. Most noticeably, he experiences challenges structuring daily life through multi-tasking and organization, where reliance on a notebook provides security, but is maintained somewhat chaotically. Magnetic-resonance-imaging revealed damage to large portions of the left frontal lobe and anterior temporal pole, as well as superficial sclerosis following intra-cerebral haemorrhages in the cerebrospinal fluid. TL expressed frustrations about inability to work and the implications for reunifying his family, but seemed generally optimistic that with time, normality would return. Formal assessment Behaviour during testing TL attended the session unaccompanied and punctually, appearing sober. He was attentive and oriented to time, location and the investigator. There was no evidence of speech or hearing impairments, and motor movements and dexterity appeared normal. He was co-operative and motivated to engage with presented tasks but was ardent about minimizing severity of his condition, insisting on marked improvements and anticipated return to normality. Based on these observations, test results are deemed legitimate estimates of present cognitive functioning but caution was undertaken in assessing self-reports in light of tendencies to minimize difficulties and restricted insights to own condition. General intellectual abilities Taking into consideration educational and occupational background, his pre-morbid functioning as interpreted by the National-Adult-Reading-Test-(NART-FSIQ) was average. Intellectual assessment using the Wechsler-Adult-Intelligence-Scale-(WAIS-III) suggests that verbal IQ was preserved, with abilities in vocabulary skills by defining words, reasoning skills and simple arithmetic falling within normal range. In contrast, his performance IQ, reflecting attention to detail, sequencing and abstract conceptualization abilities, was markedly reduced and estimated below average, highlighting significantly impaired problem-solving abilities since the accident. Memory function Formal memory assessments indicated a severe global deficit in ability to consolidate and recall information in both immediate and delayed tasks, substantiating memory deficits documented in everyday life. This impairment extended to both verbal and non-verbal items, presenting marked difficulties in immediately recognizing words and faces (

The Syngne of Surfet and the Surfeit of Signs in Sir Gawain and the Green Knight :: Essays Papers

The Syngne of Surfet and the Surfeit of Signs in Sir Gawain and the Green Knight [152] Sir Gawain and the Green Knight contains many words and terms that ask for more than a narrowly secular reading of the poem to account for them. Examples that come readily to mind include "couetyse" (2374), "faut" (2435), "teches" (2436), "surquidrà ©" (2457), and "surfet" (2433).1 These and other words possess strong theological valence, and they are as important to interpreting the poem as are words that derive from courtly or heroic or other codes. As part of a book in progress, "The Knot Why Every Tale is Told": Toward a Poetics of the Knot in Western Literature from the Classics to the Renaissance, I am preparing a study of Sir Gawain and the Green Knight that focusses on the figure of the knot in the poem, its relation to the similar figure in Dante's Commedia, especially the Paradiso, and the importance of the figure to understanding the theological vocabulary of Sir Gawain. The following remarks derive from this study-in-progress, and although necessarily they must a bbreviate many of my findings to date, they still provide a reliable sketch of several crucial elements in the figure of the knot in Sir Gawain and the Green Knight, especially the "syngne of surfet" and the surfeit of signs in the poem.2 Near the end of Sir Gawain, Gawain explains why he accepts the Green Knight's offer of the green girdle: not for its fabulous worth nor for its curious workmanship,[153] `Bot in syngne of my surfet I schal se hit ofte, When I ride in renoun, remorde to myseluen à ¾e faut and à ¾e fayntyse of à ¾e flesche crabbed, How tender hit is to entyse teches of fylà ¾e.' 2433-36 Throughout the latter part of his adventure, of course, Gawain identifies his error by many names (most notably, perhaps, by the crucial pair of terms, "cowarddyse and couetyse"--2374), but "surfet" is, by no means, the least of these.3 Echoing as it does "surquidrà ©," which the Green Knight says he came to "assay" in Arthur's court (2457), and in many ways synonymous with superbia, "surfet" points to that excess traditionally known as pride; and here it is probably best taken to refer to an excess of self-reliance, a pride of mind: Gawain relies on his own "good" judgment in deciding to take the green girdle from Bertilak's Lady when, in fact, his judgment, far from good, is actually corrupt--and corrupt, moreover, in a particular way. The Syngne of Surfet and the Surfeit of Signs in Sir Gawain and the Green Knight :: Essays Papers The Syngne of Surfet and the Surfeit of Signs in Sir Gawain and the Green Knight [152] Sir Gawain and the Green Knight contains many words and terms that ask for more than a narrowly secular reading of the poem to account for them. Examples that come readily to mind include "couetyse" (2374), "faut" (2435), "teches" (2436), "surquidrà ©" (2457), and "surfet" (2433).1 These and other words possess strong theological valence, and they are as important to interpreting the poem as are words that derive from courtly or heroic or other codes. As part of a book in progress, "The Knot Why Every Tale is Told": Toward a Poetics of the Knot in Western Literature from the Classics to the Renaissance, I am preparing a study of Sir Gawain and the Green Knight that focusses on the figure of the knot in the poem, its relation to the similar figure in Dante's Commedia, especially the Paradiso, and the importance of the figure to understanding the theological vocabulary of Sir Gawain. The following remarks derive from this study-in-progress, and although necessarily they must a bbreviate many of my findings to date, they still provide a reliable sketch of several crucial elements in the figure of the knot in Sir Gawain and the Green Knight, especially the "syngne of surfet" and the surfeit of signs in the poem.2 Near the end of Sir Gawain, Gawain explains why he accepts the Green Knight's offer of the green girdle: not for its fabulous worth nor for its curious workmanship,[153] `Bot in syngne of my surfet I schal se hit ofte, When I ride in renoun, remorde to myseluen à ¾e faut and à ¾e fayntyse of à ¾e flesche crabbed, How tender hit is to entyse teches of fylà ¾e.' 2433-36 Throughout the latter part of his adventure, of course, Gawain identifies his error by many names (most notably, perhaps, by the crucial pair of terms, "cowarddyse and couetyse"--2374), but "surfet" is, by no means, the least of these.3 Echoing as it does "surquidrà ©," which the Green Knight says he came to "assay" in Arthur's court (2457), and in many ways synonymous with superbia, "surfet" points to that excess traditionally known as pride; and here it is probably best taken to refer to an excess of self-reliance, a pride of mind: Gawain relies on his own "good" judgment in deciding to take the green girdle from Bertilak's Lady when, in fact, his judgment, far from good, is actually corrupt--and corrupt, moreover, in a particular way.

Insights That Travels Trough Time Essay

The dramatic effect of a masterpiece always depends on the one who views it. John Berger argues about perception and that only few own and experience the proficiency in terms of visual images that shape the cultural memory of a society. Berger opens out and focuses on the power of images (Parks, 2009). He looked up to how others should consider and understand how a certain image could produce â€Å"a new language of images†. Perhaps, he wanted to make each and every artist takes advantage of using his or her works to represent or reflect the ethos that exists in a society. For him the art itself speaks up a rich testimony about the culture and other occurrence in the history. Also Berger establish the notion that those who were unattached from their past, has unbound role and can freely act as an individual or a group. Herewith, it could be assumed that experiences affect how we accept or perceived something or how we or what we believe as true. Further, according to Berger â€Å"The relation between what we see and what we know is never settled†. The truth could be assumed to still rest in the eyes of the viewer. Berger insists to how we people should respond and take importance of what we see. With this, we should learn to read and know what lies behind it. Every image is an instrument that leads us to different region and period (Wong, 2009). If we just learn how to read and decipher the knowledge it offers, then we could freely purchase the vision that the most ignores References: 1. Parks S,. (2009)Studying Culture/Controlling Images. , Retrieve: April 14, 2009 http//www. temple. edu/isllc/sparks 2. Wong M. , (2009)Just in Time :Anamorphosis as a Strategic Survival Visual Tactics. , http://www. para-site. org. hk/_pre/96_txt4. html

Brand Name Essay

Today I’m going to talk about quality of products which we are buying and their price. I will dive into some matters which are most important for us when we have to make a choice what to choose and buy. First of all and I think prime aspect in our decision is quality of the product which is tied up with price. It is said that â€Å"you get what you pay for† and I think it’s 100% truth. When we want to buy something reliable and long-lasting we can’t economise on it because if we do, we will regret our decision some time later. We all know that half of the world is delighted of still spreading Chinese market. â€Å"Same products for half price or even less† or â€Å"Replica of original product but without margin† – these are some words of Chinese market enthusiasts. It’s nothing further from the truth. Ok, we can buy some products confusingly similar to originals but only on first glance. Fakes quality is really poor and it is impossible for them to last even half time of original products. Secondly, nothing but the brand. A lot of people buy clothes only because it’s Louis Vuitton, Burberry or Ralph Lauren, boots because it’s Jimmy Choo’s or Louboutin or electronics from Apple and some of them are paying only for the trademark but the rest is conscious that if they pay more they will have not only original product with signature that everybody will recognize but also best quality product. It’s not accidental that some brands are more expensive then other, they have renown built for long years confirmed by best quality and that’s why these brands products are value for money. Generally the best and well-known brands were established 50, 100 or even more years in the past. Thirdly, there are some other aspects which are leading us to decision like country of origin which is important for patriots and Chinese opponents. And next thing is our habits, we are still buying the same product without looking if it’s quality is still good but we get used to buying it. Summing up, we can say that the most important factors which have big influence on our decisions are price and quality but I think we can’t unanimously tell whose the â€Å"winner†. In my opinion quality beats other  factors and in the end I will only repeat the sentence which explains everything â€Å"You get what you pay for†.

Identifying and Controlling Powdery Mildew on Trees

Identifying and Controlling Powdery Mildew on Trees Powdery mildew is a common disease that appears as a white powdery substance on a tree  leaf surface. The powdery appearance comes from millions of tiny fungal spores, which are spread in air currents to cause new infections. Powdery mildew attacks all kinds of landscape plants, including trees. Fortunately, although the disease is disfiguring, it rarely kills a tree.   Almost any tree species can be affected by powdery mildew, but the most common are maple, basswood, dogwood, lilac, magnolia, crabapple, catalpa, and oaks.   Identification Powdery mildew disease  is caused by many different species of fungi, with Erysiphe cichoacearum reported to be the most common culprit.   According to the University of Minnesota:   Powdery mildew appears as superficial growth on plant surfaces and is seen as white to gray powdery spots, blotches or felt-like mats on leaves, stems, and buds.Infected plants may appear to be sprinkled with baby powder or covered in cobwebs.The disease is often most severe on young leaves, water sprouts, and green shoots.Once severely infected, leaves may turn yellow and fall prematurely during the growing season.In some plants, leaves turn purple to red around the infection.In late summer/early fall, tiny round orange to black balls form within white fungal mats.Most prevalent when outdoor conditions consist of cool temperatures with high humidity; however, it can be seen in warm, dry conditions as well.The disease is most severe on plants or plant parts in shaded areas with poor air movement (interior or lower branches). Biology of the Fungus Some powdery mildew fungi survive winter inside structures known as chasmothecium, which contain the spores. In spring, the chasmothecium rupture to release spores that are then spread by the wind. Other species of powdery mildew survive the winter as a dormant fungus in the infected buds or shoot tips. In spring, these spores start new infections on new plant growth. As the growing season progresses, news spores are produced and transferred to new plants on the wind.   Prevention Powdery mildew is rarely a tree killer,  but it can disfigure specimens in the landscape. It is a product of moist conditions and is usually seen in the wetter spring and fall seasons. In many  areas, powdery mildew is virtually unavoidable during the most humid parts of the period from spring through fall. Once dryer weather returns, the fungus usually retreats. It may not be necessary to treat the fungus at all, but certain measures may prevent it from becoming prevalent. This humidity-loving fungus can be controlled only if moisture can be controlled. Dont plant trees in heavily-shaded areas and provide plenty of space for air movement and growing room. Prune trees and shrubs to improve air movement between the branches. Additional methods for controlling powdery mildew: Choose disease-resistant varieties whenever possible. Mildew-resistant cultivars are available for many plants.Do not overcrowd plants. Adequate spacing improves air circulation and reduces powdery mildew infection.Prune the tree or shrub to increase light penetration and improve air circulation throughout the canopy. But avoid excessive pruning of infected plants- do your pruning during inactive periods.  Avoid fertilizing trees and shrubs when they are suffering from powdery mildew. Fertilizing stimulates new growth and may hasten the spread of the fungal infection.  Do not compost infected branches or leaves. The spores will remain in the compost and may infect other plants.   Controlling Powdery Mildew Commercial fungicides will kill powdery mildew, but many experts advise using these toxic chemicals only on specimen plants that are highly prized since the fungus rarely kills trees.   Chemical fungicide treatments that kill powdery mildew include : Thiophanate methylChlorothalonilSulfur (but not for sulfur-sensitive plants such as viburnum)Potassium bicarbonate Sulfer is perhaps the most common fungicide for powdery mildew. Spray wettable sulfur onto affected leaves at the recommended rate specified by the label. Sulfur may injure tender foliage, especially in hot weather, so be careful. Do not use sulfur on walnuts, as injury may occur. Where important plants have a history of powdery mildew infection, treat them preemptively, before the fungus appears.   A somewhat effective non-chemical treatment is to spray the plants with a mixture of household baking soda and water.

Manifestations of Personal Freedom in Protagonists with Differing Essay

Manifestations of Personal Freedom in Protagonists with Differing Backgrounds - Essay Example On the one hand Jake’s frame of mind and his priorities do not change at all while Nea’s relationship with Sourdi changes but does not end altogether. Jake is portrayed as a typical suburban white teenage boy in the story â€Å"Love in L.A.† and his projection on life and its problems does not change from start to end. In the start Jake â€Å"needed an FM radio in something better than this ’58 Buick he drove† as well as a â€Å"crushed velvet interior with electric controls for the L.A. summer.† After his encounter with Mariana, Jake relapses into his previous train of thought as â€Å"he couldn’t stop the thought about that FM stereo radio and crushed velvet interior and the new car smell that would even make it better.† In contrast Nea can be seen developing new perspectives on the relationship between her sister and herself without changing the basic framework of the relationship. The knife attack on the customer in the rest aurant reflects that Nea was ready to go to any length to protect her sister. Moreover the author reflects on their closeness by commenting that both sisters planned to run away with Sourdi being her legal guardian. However as the story develops, Nea realises that her relationship with Sourdi is coming to â€Å"a fork† and not to â€Å"crossroads† which signifies that their closeness is evaporating. Although this dimension of the relationship modifies but Nea’s protectiveness of her sister does not change at all. In fact Nea goes to great trouble to visit Sourdi’s house â€Å"a good six hours drive† through rain and snow to see if she has been beaten by her husband. Another noticeable difference between Jake and Nea are their reactions to social stimuli. As noted before Jake encounters Mariana and then persists in his frame of mind without modifying his attitude or perspective on life. On the other hand Nea eventually comes to the realisation that she can do little to change the existing circumstances. May Lee Chai signals this behaviour at the end of her chapter â€Å"Saving Sourdi† by commenting that Nea wished she â€Å"was a Naga† who â€Å"would have swallowed the whole world in one gulp† but she realises that she has â€Å"no magic powers†. The contrast between both characters reveals that Jake is hardly prepared to modify his life while Nea is on the track to adulthood and has begun to change her ideas as she encounters new experiences. It can also be reasoned that the actions and reactions of Jake and Nea are a product of their individual backgrounds. Jake has been portrayed as a person with little ambition in life except for changing his car, a â€Å"’58 Buick†. Moreover he is seen turning a car accident into an opportunity to flirt with a Cuban woman which is an indication of his priorities in life. Jake is also portrayed as a young person with little experience in life as h e directly asks Mariana for her phone number right after the accident. His use of informal language with Mariana such as his musing that Mariana should give her number so that he wouldn’t â€Å"have to lay his regular b.s.† on her to get it later shows that his social interaction is largely limited to people his age only. Furthermore Jake does not seem to have either a stable career or a sense of direction for the future. He tells Mariana that he is a singer and then tells her that he acts and has a few movie appearances as a means of

In Shawshank Redemption movie, King explores the idea of Karma that Essay

In Shawshank Redemption movie, King explores the idea of Karma that is, the idea that what goes around comes around, or as the - Essay Example The guards would beat them up and damage their cells and later ask them to do the entire repair (The Shawshank Redemption). Apart from being beaten, these prisoners had to do everything. When prisoners are beaten senselessly, it proves to other inmates that they do not have to respect one another. Beating up the prisoners also hurts them both physically and mentally. The warden went as far as supporting behavior that was not called for in the prison. However, the guards and the warden failed to recognize that one may not play with Karma. As it is known that â€Å"we reap what we sow,† this is what the warden and the guards had sowed and it was clearly coming back to them. As opposed to the fellow inmates, Andy possessed a sense of self-worth. Some of the other inmates tried to rape him and beat him up, but he managed to withstand all those harsh treatments even though he suffered lacerations and bruises (The Shawshank Redemption). He managed to quietly befriend Red and his tea m of friends. Once they became friends, they formed a dreadful group that always stuck together. There is a lot of prison violence and conflict throughout the movie (The Shawshank Redemption). The worst conflict was when the warden ordered the murder of Tommy who had information that would prove that Andy was innocent. Andy had not been doing the taxes of the warden. When Andy was informed of what the warden did, he got emotional. Andy decided to plan his escape that would set him free and give him a chance to expose the evil warden and the guards. In the Shawshank prison, the warden permitted the guards to torture and even to murder their prisoners. As a warden, he has the responsibility of bringing justice, but when he discovered that he had the opportunity to free Andy from wrongful accusation, he destroyed the evidence that would set Andy free. Apparently, the evidence that he destroyed was the murder of a man by the name of Tommy. When Andy discovered that he had nothing left t o prove his innocence, he became devastated. Karma became quite significant when Andy managed to escape from the prison. Andy wrote a letter to the local newspapers that described how immorally the convicts were treated and even beaten to death in the prison (The Shawshank Redemption). The journalists and the police turned up within some minutes once the information had been read and revealed. This shocked the warden and he got scared and later committed suicide. In the beginning of the movie, the warden displayed the characters of Christian men. He ensured that the Shawshank prisoners had the Bibles, and he familiarized the prisoners with his favorite Bible verse, â€Å"Salvation Lies Within.† The warden and Andy both had conversations regarding this Bible verse; however, Andy disrupted the conversation in an encouraging manner. When the warden discovered that Andy had been concealing in the Bible the tool which assisted him to flee, his jaw dropped. No one knows how people may react to what they are told and how the precise opposite may set them free. The film depicts that everyone gets what he deserves. The warden and the guards received their punishment just like they mistreated the inmates (The Shawshank Redemption). People may dance through life doing evil things to others and even mistreating others, and they may think that they may have a smooth life. Andy was an innocent man who was convicted for a crime that he did not commit. This subjected him to a life that he did not deserve.

Business future Assignment Example | Topics and Well Written Essays - 2250 words

Business future - Assignment Example These sources are highly reliable since they are published by prominent authors and the government of India hence they satisfy international standards of credibility and relevance. This report can serve as a preliminary reading before one embarks on an intensive research into the car manufacturing industry in India. Manufacturing is the labour-intensive and machine-applying process through which raw materials are converted into finished products on a large scale either for use or for sale (Brown, 2001). Manufacturing also entails the formulation of merchandise through the manipulation of chemical and biological processes. The uses of the output of the manufacturing industry are very diverse. For instance, some of the products from the manufacturing industry can be used for other complex manufacturing processes such as aircraft manufacturing, for sale to wholesalers who then sell to retailers, or direct sale to end consumers (Brown, 2001). In free markets, the manufacturing industry focuses on mass production of good for sale to end-consumers at a profit while in collectivist markets, the manufacturing industry is used to supply the government’s planned economy. In mixed markets, manufacturing is conducted under governmental regulation (Raj put, 2008).   Since the manufacturing industry is one of the most potent wealth generating industry, there have been several variations in this industry depending on the products, machinery, technology and objective (Raj put, 2008).   One of the facets of the manufacturing industry is automobile or car manufacturing sector (Peters, 2011). The car manufacturing is a sub-sector of the manufacturing industry, which houses a wide range of companies with their common activity being the designing, manufacturing, advertising and selling of automobiles (Peters, 2011). It excludes the organizations or companies

John Mill and Immanuel Kant Essay Example for Free

John Mill and Immanuel Kant Essay The following is a conceptual paper that I have written to address the following questions: 1.  Ã‚  Ã‚  Ã‚  Ã‚   What is enlightenment for Kant? What is the public use of reason? 2.  Ã‚  Ã‚  Ã‚  Ã‚   According to Mill, how do people develop understandings of the world? Do most people have sound understandings? Question 1 Kant observed that: â€Å"If it is now asked: Do we presently live in an enlightened age? the answer is, No, but we do live in an age of enlightenment. (Kant, p.4) So, Kant characterized the state of society and separate individuals as imperfect, and pointed, that Enlightenment is a long-lasting process. Kant explained Enlightenment as â€Å"mans emergence from his self-imposed immaturity† (Kant, p.1). Such immaturity for him meant inability to use own reason and to â€Å"think with own head†. The basic characteristic of immaturity is that it is caused not by lack of understanding or ability, but by lack of will and desire to think. Under Kant’s teaching, most of the individuals would rather prefer to rely on other’s understanding, than on their own. So, they gladly follow orders of teacher’s, priests and government authorities (Kant, p. 2).   So, Kant believed, that the purpose of Enlightenment was to tech people think for themselves. Kant separated that, what he called â€Å"private use of reason† from that what he called â€Å"public use of reason†.   Generally, public use of reason is defined as ability to think and argue reasonably before authorities. The situation of public use of reason may be potentially unpleasant or even dangerous for an individual, however, an enlightened person should not be afraid to think rationally and reject unfounded claims of, for example, taxman or pastor. Those latter in turn are to apply private reason – ability to think rationally, attributable to persons, filling public positions (Kant, p.3). Under Kant, in case most of the individuals in a particular society are able to apply both public and private reason, such society may be considered as enlightened. Question 2 According to Mill, only one person out of hundred is able to judge a fact, in case it is not obvious, and even this one, who is able to judge, possesses only comparative abilities for the matter (Mill, p.2). Existing opinions of those, who are relatively able to think, are influenced by historic development of people’s understanding. Mill notes the following contradiction: humans aim to think rationally, but the rationality of their affairs and conduct remains in desperate conditions. Therefore, human acts and opinions need to be corrected, taking into account experience, and being proved by discussion. Experience alone may appear to be vague, due to false application in previous cases. Therefore, discussion becomes a tool for investigation of experience and reduction of probability of misuse (Mill, p.3). Another function of discussion is providing broader approach to a particular problem. Under Mill, even the wisest person can never obtain complete understanding of the subject, without hearing opinions of the others, and examining a variety of ideas about the matter. A feature of a wise man is an ability and readiness to take even contradictory points of view into account, in spite of avoiding them (Mill, p.5). Mill believed, that his society restricted necessary discussion, because people were not really sure about their beliefs and fearful to loose them, because loosing them means a necessity to change. And in order to avoid changes, society oppresses opinions by authority,   by refusal to hear, or by condemnation. The way out for Mill was mental well-being and education of humanity, combined with freedom of expressing opinions. An opinion should not only be proposed, but suffered by an individual, and this makes a particular opinion his own (Mill, p. 6).

Caterpillars International Strategy

Caterpillars International Strategy Caterpillars International Strategy The domain of international business theory contains an overwhelming array of perspectives and dimensions. International business (IB) definitions and assumptions are as diverse and ambiguous as their sources. Approaches to IB have established the fundamental perspectives as being global or organisational, but the content of these areas are immense. The development of the global approach, or more correctly labelled as ‘macro (Rugman and Hodgetts 2000. pp. 24), has recently evolved in the 1990s as a result of the mixed organisational orientated approaches, otherwise labelled as ‘micro. This discussion takes the form of analysing Caterpillar in the international business arena by highlighting issues and theories that relate initially to the wider macro environment, then specifically towards Caterpillar as an organisation. The selected definition of IB for the basis of this discussion has been taken from an opening statement. This being ‘transactions taking place across national boarders (Rugman and Hodgetts 2000 pp. 5). This simple statement is considered sufficient to incorporate its entirety, however the recognition of the multi dimensional perspectives and their interrelatedness needs to be comprehended. The aim of this discussion is to explain the international strategy of Caterpillar by using its context as a platform for applying relevant literature. Caterpillar history For clarity reasons it is considered necessary to offer a brief introduction to Caterpillar. They have been established in the construction equipment industry for over 75 years and recorded $20.45 billion turnover in 2001 (annual report 2001). Their main products are divided as machinery with 58% of sales, engines with 33%, and financial products with 9%. The mission statement of Caterpillar is to ‘be the global leader in customer value; this clearly indicates the attention to a high quality of service as being their competitive edge. This service is integrated through a sophisticated network of 1840 locations across all six continents, of these; Caterpillar has foreign direct investment (FDI) in 255 locations. The corporate strategy for the future is to bolster their leadership in the market through initiatives labelled by Data monitor (2003) and the annual report (2001) as being ‘profitable growth, championing continuous quality improvement, aggressively reducing costs, and developing an integrated e-business. In attempting to understand the reality of Caterpillars strategy, theories are applied to offer explanations behind the corporate publishings.  The critical success factors associated with Caterpillar are primarily their h3 brand; this is then supported by network and service capabilities that represent reliability and consistency. Caterpillar is also renowned for product innovation; they have continually innovated which has contributed to the brand and reputation. The international market responds to positive brand vales because the nature of the industry requires trust and relationships. The macro factors present are unlimited in the current dynamic world but the important perspectives are structured as political, economic, technological and social. The elements of these perspectives are selected according to the importance for Caterpillar; therefore they are discussed in this context with reference to relevant literature. The political climate is continuously being developed and negotiated amongst the nationalities that exercise power. The current instabilities are dominated by the differences in opinion over the Palestine conflict and the Iraqi situation. As Caterpillar is active across the globe, its operations would need to be sensitively applied so that the local governments are appreciated. The situation of Caterpillar is slightly precarious due to the fact that in political terms, the Americans are seen as the bullying nation, which is a mentality that ideally Caterpillar would like to distance themselves from. On the other hand, the American political objective may provide an opportunity as reconstruction and other Caterpillar products may experience an increase in demand as a result of the speculated war (eg. tank engines and construction products). This circumstance for Caterpillar represents a relations nightmare because in the home country it would need to communicate support in line with t he public opinion, and in the host countries it may benefit from addressing the local perspective. E.g. the activities in China would be adjusted as to address the sensitive issues to ensure sustainability, rather than inhibiting ill feelings from enforcing the ‘American way. Global political situations are important to Caterpillar because they could gain first mover advantage by moving into recently opened markets such as China. The extent that a region is privatised or Lasses-faire is of interest to Caterpillar because it would aid the process of negotiating a relationship. It would be beneficial for Caterpillar to tailor management to either foreign governments or foreign organisations. IB massively influences the macroeconomic environment. The recent conception is that IB is predominately concentrated around three regions rather than integrating the world. This can be seen through the development of trade blocs that encourages IB amongst its members. The most significant research into this economic environment highlights the triad perspective as being dominant. The triad perspective as explained by Rugman (2001) states that the world economy and FDI is based around Europe, America and Japan, this also extends to FDI clusters, namely Eastern Europe, Latin America and the Pacific rim, that are supported by the dominant triad member. The evolution of this economic environment has matured into a three way economic power base that contributes significantly to the adopted international strategy. The conclusions drawn from Rugmans (2001) research appear to dismiss the argument of a global strategy because an organisation like Caterpillar would only have to accommodate the triad perspectives as opposed to incorporating worldwide responsiveness. The analysis of the macroeconomic environment also includes a consideration of the currency markets, and in particular the value of the US dollar against Caterpillars large foreign investments. Caterpillars largest FDI is in Japan; therefore the continual decline in the economy influenced the strategic decision to operate financially in the Japanese market instead of exposing themselves to exchange rate risk. In theoretical terms this strategic decision is known as ‘currency diversification (Rugman Hogetts 2000 pp. 203). On the other hand Caterpillar has a favourable impact from the sales in other currencies, primarily trading with Euros and the Australian Dollar against the weaker US Dollar. The macro social issues relevant to Caterpillar are identified as originating from the animosity felt by the east towards the west. These issues include the resistance of the east in adopting the ‘western way, this then extends into the business sector where an international business strategy involves a high degree of managing through different social contexts. This is supported by Gesteland (1999 pp. 27) who demonstrates the concept of ‘deal first or relationship first. A relevant example of this in terms of Caterpillar is highlighted by Peppas (2002. pp. 52), which suggests that ‘differences were found in terms of attitude towards a code of ethics. Caterpillar places a heavy bias towards its ‘code of conduct, but is this sufficient to address social issues in international business. At present these publications are not enough, as pointed out by Mokhiber and Weissman (2002 pp. 12). This opinion labelled Caterpillar as a ‘bad apple because its ‘D- 9 bulldozer is used by Israeli military to carry out its programme of ‘home destruction, this is directly inconsistent with the ‘code of conduct (2000 pp. 2) which states that it ‘uses our strength and resources to improve, and in some cases rebuild, the lives of our neighbours. Another important social issue involves the rate of investment into the developing world. The recent trend has been to transfer manufacturing to developing countries, which has stimulated construction and booming economies. This suggests that the international market place is dynamic and evolving, which should influence Caterpillar to adapt in emerging markets and control in mature ones. This idea is also interrelated with the triad perspective, it could be advised that Caterpillar enter the clusters with triad adapted strategies, then encourage segmented alterations in response to market conditions. With this idea incorporated within the strategy, it would combine the economies of scale benefits through behind the scenes standardisation, and benefit from local responsiveness by empowering each of the triad bases. The technological environment is particularly significant for Caterpillar to consider. Not only does Caterpillar have to continually improve the current products but it would also be beneficial to innovate new products to overcome original construction problems. This is highlighting the need to be more advanced than the competition, when Caterpillar enters a market it must ensure that the product offerings are compatible with the geological and business needs. For example track driven vehicles are more appropriate than tyres for working on loose sand. Caterpillar must also undertake a broad view of technological developments in order to identify issues such as alternative power, through to advantages identified in the logistical operation. A recent technological innovation has been the Advanced Combustion Emission Reduction Technology (ACERT); in short this is a more environmentally friendly engine. Along with product development and product innovation, Caterpillar must also be aware of opportunities to diversify. The most recent example of this is where Caterpillar introduced financial products to encourage a struggling economy to buy Caterpillar products. Caterpillars international strategy operates within an environment that is affected by the macro factors. These factors are recognised in a global context and are normally uncontrollable; therefore their management involves negotiations rather than influencing and controlling. The strategic decisions that affect the effectiveness of Caterpillar are mainly catered towards the micro level factors. Meaning the micro level factors are at work within wider macro issues. The discussion here extends to the most important micro factors that Caterpillar must consider when structuring their international strategy. The factors in brief are competition, structure and logistics, culture, and marketing. Each of these factors is discussed using relevant theories in the context of Caterpillar and its environment. Competition within the construction equipment industry (CEI) can be described using the industry life cycle and the five forces analysis (Porter 1985). The CEI is arguably beginning to mature internationally because the competition has been shaken down to leave only 27 organisations that are considered major competitors across all product areas (Datamontior 2003 pp. 13). This information excludes the financial products because these are largely dependent on the machines and engines. Due to the maturing nature of the industry, it implies that the customers will be repeat customers as opposed to new. This increases the value of the relationship and importance of having a h3 brand. Caterpillars position is one of leadership through product quality and support servicing; this directly builds the good perception of Caterpillar in the minds of the customers. The components of the five forces model (Porter 1985) illustrate the competitive environment of the CEI. The rivalry amongst existing firms reflects the increasingly internationalised nature of the market. The basis of competition is held in the ability to offer a broad range of equipment, and build confidence through meeting changing needs. The strategy employed by Caterpillar involves creating extra value by offering an extensive range with a supporting service that provides an excuse for premium prices. The main competitors for the heavy equipment market include Komatsu Ltd, Kubota Corporation and Mitsubishi Heavy Industries Ltd. These are the most powerful competitors whose strategy also includes creating value and charging premium prices. It is noted that two triad areas, namely Japan and the US, predominantly contest the makeup of this market. Although it is conceded that European competitors are significant in the industries architecture. To some extent, the internationalisati on of the industry has provided a situation that can arguably be labelled as an oligopoly (Grant 2002 pp. 71), meaning there are a few organisations that are powerful enough to be deemed sustainable. Again this is more evidence that the industry is maturing, therefore influencing Caterpillars strategic decisions. The other main product of Caterpillar is their engine. The main competitors within this industry are identified, amongst others, as Rolls Royce, Ford Motor Company and Hino Motors Ltd. These competitors are of similar size and employ a strategy of offering reliability and supporting services. However it is noted that Ford and Hino Motors do cut costs and charge cheaper prices, but they still maintain the view of being the leaders. Again the geographical base of these organisations supports the triad perspective introduced by Rugman (2001). The basis of competition is the development of quality in terms of reliability and consistency; it is also an advantageous position to offer a wide range in products. Caterpillar currently offers around twenty different kinds of engine (Caterpillar Product Line 2002), there are also many variances that can be offered within these product ranges. Caterpillar is also recognised for its detailed service; an example of this is that they had temporary p ower established at ground zero hours after the September 11 events. Rugman (2001) demonstrates organisational structure theory as a series of alternative options. This approach offers a clear indication of strategies available, however it is implied that the alternatives are one-way avenues, when in fact a holistic view of organisational structure would include the facility of a hybrid approach. A significant limitation to Rugmans (2001) approach is that it failed to recognise the decision makers predisposition. Whether an organisation is categorised as either ethnocentric, polycentric, regiocentric, or geocentric (Pearlmutter 2001, Rugman 2001) would influence the extent to which it could execute a structure. Can a totally integrated transnational network structure be effective if extreme ethnocentric directors excessively control it? The majority Caterpillars board of directors are American, but the boards predisposition is known only by evidence in the companys structure. Caterpillars operations include a dealer network that is claimed to be an im portant competitive advantage, the dealer network comprises of relationships with local outlets totally integrated with private locations involving large amounts of FDI. This is arguably grouped as a ‘transnational network structure, but it obviously operates to an extent with governance from the home country. To maximise efficiencies and quality of service then the structure may need to consider the triad perspective mentioned earlier. The strategy could involve different approaches relating to sensitivity, but also incorporate the logistical economies of scale and scope. In addition to the ‘transnational network structure, Caterpillar is pursuing alliances, most recently with Ford. The aim for this partnership is to develop supply chain software based on their experience in the vehicle parts market. The American perspective dominates this strategic decision concerning the structure of Caterpillar; therefore if the alliance proves profitable then they are likely to integrate it universally. However this perspective may not be profitable in other cultures, which suggests that different locations are equipped to decide what to integrate and how. Current research by Miller and OLeary (2002) evaluated the performance of Caterpillar factories. The conclusions supported the argument of common manufacturing recommendations, these being the trend of computerisation, multi skilling, and the encouragement of an emergent approach. This new factory architecture represents the absence of control, this may be beneficial in the developed American labour market, but this would not be advisable in bureaucratic cultures such as the Chinese. Further American research is provided by Rao, Scheller-wolf, and Tayur (2000), here they intended to make recommendations for the development of a rapid response supply chain for the compact equipment. These recommendations included background theories such as the network theory, inventory theory and simulation theory, to reason their novel features like the ‘duel nodes of supply, which is to benefit dealer replenishment and customer demand in terms of service speed. The point stressed from such ar ticles is that they are only valid to the specific environment, in terms of structuring internationally then these issues would need to be addressed in each geographical location, and this would be unique in each case. Therefore the construction of an international structure is dependent on the location it chooses. Internally Caterpillar has developed a universal approach of how to operate. They have labelled this 6 Sigma. ‘6 Sigma is about success – about being better than weve ever been. Its about getting there faster (www.caterpillar.com/about), the fact that Caterpillar implement this universally suggests that there is an ethnocentric orientation towards the international management. The micro factor of international culture is a consideration that involves negotiation in order for an organisation to be efficient. Organisational culture on the international stage can be viewed as an extension from the four primary attitudes outlined earlier (Perlmutter 2001, Rugman 2001), these attitudes govern the perceptions of how a company organises its activities. Rugmans (2001) ideas outline the important issues of culture as being language, religion, values and attitudes, manners and customs, material elements, aesthetics, education and social institutions. Although the attitudes of the organisations decision makers are catered for, it is felt that this is the starting point when evaluating an international culture. The unconscious attitude of decision makers will directly affect the extent to which they can implement a strategy such as ‘polycentric. For a pure international strategy, not only do the cultural differences need to be understood, but also the drivers th at influence the culture. This opinion is supported by research undertaken by Gulbro and Herbig (1999), this conclusion states that ‘firms must be better prepared, must improve their knowledge of the other side and its culture. This implies that cultural management is a process of negotiations rather than the encouragement of a ‘one best way approach. Gulbro and Herbig (1999) emphasised the need for organisations to learn from studies that show how different cultures are, therefore this would provide the resources to negotiate effectively the desired business activities. Research into Australian construction companies in Malaysia by McGrath-Champ and Carter (2001 pp. 20) found that ‘HR policies and corporate culture are used as marketing devices, not solely for management strategy. The theory formed from this research highlighted the fact that IB in developing economies needs to provide better insights into the role of the domestic market. It is argued that interna tional business ‘is not simply driven by cost or quality but the success the transactions it has within a host country (McGrath-Champ and Carter 2001 pp.). Caterpillars use of internal and external marketing attempts to communicate culturally consistent messages. Caterpillar regularly produces documents and articles such as the ‘code of conduct, ‘corporate support programs, a magazine, and network and product information. This is evidence that Caterpillar attempts to interact with stakeholders such as the communities, customers, dealers and employees. Another suggestion that Caterpillar manages culture effectively is the resolution of the six-year strike with the United Auto Workers (UAW). However it must be highlighted that it wasnt effective management that created the dispute, or dragged it along for six years, but since its settlement Caterpillar has recorded increasing profits year on year. However an argued reason for this maybe the weak dollar and h3 growth abroad, therefore these markets are in earlier in their life cycles which would suggests that problems may arise in the future. Hopefully experience shall instruct Caterpillar to observe the problems at an early stage. Ba Banutu-Gomez (2002) provides an indication of how to manage culture in developing countries. His recommendation implies that the management of international culture ‘requires a h3 commitment to a high standard of conduct. Managing in this kind of situation requires being able to design and implement a bottom up system, which involves a two-way exc hange. (Ba Banutu-Gomez 2002 pp.39). Similar to Rugmans (2001) highlighted issues; Hofstede (1991) identified four dimensions of work related cultural differences, namely ‘power distance, uncertainty avoidance, individualismcollectivism, and masculinityfemininity. This research is an extensive piece based on questionnaires; it provides validity in terms of its thoroughness and its aim is to ‘help managers to identify how to create global competitiveness from diversity (Hoeklin 1994). Caterpillars cultural situation involves the problematic issue of combining the culturally diverse network into an efficient information sharing system. The documentation to signify cultural attention is at a thin level; the vast majority of the corporate marketing is of a very directive nature. For example ‘we are placing renewed emphasis on becoming a continual learning organisation at Caterpillar, using 6 sigma as the way we work (Annual Report 2001 pp. 5). The 6 sigma itself is a continuous improvement programme designed by Americans to implement internationally, this obviously does not recognise the needs to negotiate and exchange for maximum productivity and innovation, instead of enforcing a single way. The microenvironment involving marketing tactics is fairly consistent throughout its international markets. The products that are offered are broadly the same apart from simple language adaptations and alike. The important international marketing issue is the content of the supporting service; this would need to communicate in a way that is consistent with local perceptions. The constant problem for Caterpillar is learning what to communicate and where, therefore it is obvious that it should adopt a ‘polycentric approach as identified earlier. For implementing such a strategy techniques such as Yip and Masdens (1996) ‘Global account management have been proclaimed. Benefits associated with this technique include: Establishing links across regions that carry over time to build institutional relationships Good service leading to reputable benefits that can be transferred to new strategic regions or industries. (Yip and Marsden 1996 pp. 38) There is evidence of this within Caterpillars strategy because firstly, they produce ‘supplier communications guidelines. This maybe against cultural theory but nevertheless they are an attempt to establish a link within regions. The strength of the Caterpillar brand has been utilised by extending it to products associated with the core brand values, such as heavy footwear, clothing and watches. This strategy is confirmed with Chernatory, Halliburton, Bernath (1995 pp.20), where their approach ‘argued that international branding should be based on the core essence of the brand, in terms of its added values and positioning. However it must be recognised that the associated values may need to be refined when marketing in more sensitive markets. With the product being largely standardised and economies of scale being utilised, then the marketing and servicing operations need only to appreciate the local values, instead of marketing a differentiated product. Caterpillar largely promotes a consistent message of reliability, expertise and value for money; these are the underlying assumptions that are connected to the Caterpillar brand. Internal marketing could involve more negotiations through understanding local cultures, although this may unconsciously happen it does not get promoted through the documentation. In summary Caterpillars international strategy has evolved within a market environment that demands reliability and dynamic customer requirements. Therefore their international strategy is a unique response that matches the capabilities with customer demands. The current direction of the strategy is to ‘recalibrate our focus (Annual Report 2001 pp.2), meaning to concentrate on successful products and either retain or achieve leadership. Caterpillar does, and should continue to innovate in terms of products and logistics to maintain opportunities for leadership. The brand values provide a critical advantage in supporting the services because the interrelated nature of this allows prosperity. Caterpillars brand management and marketing internationally is effective in communicating the values, but it has been hinted here that the fundamental values may be ideal for the American market, but not necessarily maximising in foreign markets. Caterpillars logistical network involves vast amounts of investment of money and time; therefore it poses as a significant barrier to entry. The critical aspects of this network are the working relationships. Caterpillar manages these by documenting the ideal personality of a networked company. However, it is concluded that Caterpillar has ethnocentric characteristics, which may be inefficient by suppressing the domestic firms. The structural design of Caterpillar resembles that of a transnational network company, this network covers a large proportion of the globe, but the development of the structure extends from a triad perspective due to early investments in Japan and Europe. A criticism of this suggestion is that Caterpillar have sufficient power to influence networked companies, therefore it could be argued that there is evidence so suggest that it undertakes a global area structure. This is based on the opinion that they have a bureaucratic nature, which works against the network structure fundamentals. The competitive forces of the environment, namely the need for reliability and support service, would suggest that the network structure is more appropriate. Caterpillars ability to develop and produce products is a major advantage, but to create total dominance of the construction industry, their logistical network would need continual maintenance. The resulting recommendation is to encourage an emergent approach that encourages communication and business development within the network.